From “Parmessano” in Colombia to “Reggianto” in Vietnam, and “Parmezza” in Poland: the Parmigiano-Reggiano Consortium took a true tour around the world, especially the world of imitations and evocations, during the first semester of 2016 while protecting the most renown and imitated Italian PDO designation in the world.
“Our actions – explains Alessandro Bezzi, President of the Consortium – are part of the activities to counter fakes in which we have been engaged for many years and that were further strengthened in the last 24 months, especially in reference to non-European countries. That area sees the highest number of real frauds against consumers and damages to our producers, yet there are no regulations in place – contrary to what we have achieved in the EU – requiring the authorities of each individual country to forcefully act ex officio for the protection of the PDO”.
It is not by chance that the United States has top ranking for fake references to the “Parmigiano Reggiano” denomination or for adding product images on packs that have nothing to do with the content, with five formal warnings sent to five companies marketing sauces, cheeses (some containing also cellulose), ready-to-eat dishes or packs of grated cheese deceptively inspired to Parmigiano Reggiano cheese.
Surprisingly, ranking second is Vietnam, where the Consortium raised three objections against the registration of the names “Reggianto”, “Parmesan” (denomination already in use by the Consortium) and even “Parmigiano Reggiano”, preceded by the name of the producer.
“In fact, – stresses the President of the protection body Alessandro Bezzi – such high number of attempts of fakes in Vietnam is unprecedented and certainly related to the increased attention paid to our product in this part of the world. The actions taken confirm that our system of protection works well and everywhere, though it still needs to be supported by institutional actions on the part of the authorities of each individual country”.
“The map of fraudulent attempts – observes Chairman Bezzi – is very extended, but we hope that the increase of our counter actions will become a strong deterrent for companies that have no misgivings about using denominations or deceptive wording on the packs”. The protection of PDO principle needs to be asserted in all countries and is proceeding at slow pace in the lengthy TTIP negotiations. Though the matter of PDO protection remains a completely open matter, we will continue to press on this subject at all levels – Bezzi concludes”.
Source: Parmigiano Reggiano